Sales Lead: Nestle's Purina recently launched a new campaign promoting its Pro Plan Sport as the ultimate food for active dogs. Made by Team Whistle, "Meet the Pets: High-Performance Edition" rolled out across YouTube and social media platforms such as TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels. The campaign was probably made by Team Whistle's internal agency, MAGNET. The brand teamed up with a new sports influencer, NBA player Tyrese Haliburton. It marks a shift ...

Sales Lead: Drew Panayiotou, who became Pfizer's first CMO in September, recently released details about some of the marketing transformations he is leading. Panayiotou has started focusing more on connecting Pfizer's products to its brand. To do so, Pfizer is shifting to center patient voices and stories. Panayiotou is leading the company into what he considers a new era, which will lead to further shifts in its marketing approach. The company will likely: ​​​​​​​Keep shif...

Sales Lead: SPB Hospitality recently appointed USIM as its media AOR. The agency will focus on strategic media planning and activation in order to bolster SPB's marketing initiatives. SPB owns dining chain brands such as Logan's Roadhouse and Old Chicago. It now also owns Krystal due to having merged earlier in 2023. The company will likely: Launch a new campaign Implement strategy shifts Kep ramping up digital spend Seek additional new agency partners Targ...

Sales Lead: For the first time, auto giant Stellantis has selected an AOR for Black audiences. TKT & Associates will now help the company reach more Black audiences. In the past, Stellantis has worked with Black-run agencies on individual marketing initiatives rather than having a dedicated AOR. New work is expected soon for Jeep and will be handled by TKT Collab, the firm's division that handles multicultural creative, social media, and PR. TKT now handles Black marketing efforts...

Sales Lead: The American Red Cross recently teamed up with Nikkolas Smith, the artist behind a widely loved George Floyd piece, on a new initiative. The effort, for which Smith created the digital portrait shown here, was designed to educate viewers on the importance of blood donations for those who live with sickle cell disease. The Red Cross launched an accompanying spring promotion complete with sweepstakes for those who donate blood. The company will likely: Seek similar ...

Sales Lead: Amy Heidersbach just became the CMO at DHI. Heidersbach previously served in the same role at Helping Hands Community. Now, she leads the digital marketing strategy, product marketing, demand generation, and branding for Dice, DHI's tech career marketplace that gets tech professionals in touch with employers. Reporting to CEO Art Zeile, Heidersbach will focus on generating marketing efforts that bolster client and candidate numbers and increase their engagement. She su...

Sales lead: Get in touch if you can offer ad space or agency assistance. Cart.com completed a Series C funding round worth $60m in June 2023. This brings the company's valuation to $1.2b.  It plans on using the funds to meet customer demand, expand internationally, and innovate its products.  In other news: Rachel Truair, the CMO we told you about last year, has left the company. The company named its co-founder, Remington Tonar, chief communications officer to replace ...

Sales lead: Get in touch to inquire about other agency opportunities & to offer ad space for the upcoming campaign.  Etsy has completed the review we told you about in April.  Orchard will now be taking care of Etsy's creative marketing.  The agency's first task is putting together a holiday campaign to launch this winter.  Target demographic: Gen-X & millennial women The company will likely: Review other agency relationships Continue moving ad dollars from digital t...

Sales lead: The recent hires will affect the company's marketing strategy & agency roster.  Casper hired Jeff Willard as chief growth & marketing officer in May 2023. Willard spent the past several years as president of Healthy Lifestyle Brands. He brings industry experience from his stint as Simmons Bedding's marketing EVP.  In the same month, Casper named Rebecca Traverzo media & activation VP. Traverzo handles media, digital marketing, data, and analytics. ...

Sales lead: Reach out to the new CMO for specific details regarding his plans.  Peter Millar (PM) appointed Kevin O'Connor as CMO in June 2023. O'Connor joins from Apple, where he was the global buzz marketing and sports strategy lead. He is now responsible for PM's marketing initiatives. Target demographic: Male millennials & Gen-Xers The company will likely: Continue increasing ad spend Experiment with different ad channels Seek agency assistance Broadcast i...