Sales Lead: Vijay Konduru became the EVP and CMO at The Huntington National Bank in June 2023. Konduru joined from Extra Card, where he was the CMO and head of customer success. Now, he leads Huntington's marketing organization, which involves marketing strategy and long-term vision. Konduru's responsibilities include marketing operations, competitive intelligence, transformation, digital marketing acquisition, and customer communications. The company will likely: ...

Sales Lead: Bellevue University selected Tombras as its new AOR. The agency will focus on bolstering Bellevue's brand and offerings consideration among working adults in order to increase total student enrollment over the next five years. Tombras will handle data strategy, media buying, media planning, SEO, marketing funnel curation, media testing, and creative services. Additionally, later this year, the agency will develop and launch a new creative platform and supporting campaign...

Sales lead: Be prepared to reach out once this company fills the CMO vacancy.  Timberland lost its CMO, Drieke Leenknegt, in June 2023. Leenknegt spent about three years as Timberland's CMO.  She is now the CMO of Vans.  We will update you as soon as a replacement is announced. Target demographic: Gen-Zers & millennials Once it names a new CMO, the company will likely: Continue increasing digital ad spend Review its agency roster Digital and social insights (d...

Sales Lead: T-Mobile recently kicked off a review for a portion of its creative account. Publicis and Saatchi currently lead the work covered by the RFI. T-Mobile is specifically looking for agencies focused on strategic brand positioning, radio, digital, sponsorship, and Hispanic US marketing. The review does not involve national brand TV advertising, which Panay Films handles right now. We predicted T-Mobile would make additional roster shifts after selecting O'Keefe Reinhard & ...

Media Sales Lead: Tesla Motors has officially begun advertising on Google. Right now, the company is running 18 ads in the US and UK, and it will likely continue launching new work. Tesla will probably also start video advertising soon on YouTube. This is the first time Tesla has really advertised since in the past, founder Elon Musk has said he wanted to improve his products with the millions other automakers might spend on advertising. However, Musk said during the company's annual 2023 sha...

Sales lead: This hire will affect the company's marketing strategy & agency roster.  Vans has filled the global CMO vacancy we told you about in April. Effective July 5th, 2023, Drieke Leenknegt will be responsible for Vans' strategy and creative vision.  Leenknegt spent the past three years as Vans' sister company's, Timberland's, CMO.  We told you about Vans' new premium label in June.  Target demographic: Millennials & Gen-Zers The company will likely: Continue ra...

Sales lead: Reach out to offer last-minute campaign ad space & to inquire about the next campaign.  Consumer Cellular (CC) just launched an ad campaign called "Freedom Calls" featuring brand ambassador Ted Danson.  It includes multiple spots ranging from 15 to 30 seconds, and it will be supported across TV, radio, print, & social. The company is specifically targeting A50+ consumers.  CC has another campaign scheduled for later this year as well.  The company recently named Alto...

Sales lead: This hire will affect the company's marketing strategy & could lead to agency appointments.  Wasabi Technologies named Michael Welts CMO in May 2023. This is Welts' second stint as Wasabi's CMO as he held the position from 2017 to 2022. He spent the past year as CMO of Aviatrix.  Target demographic: Businesses that need cloud storage The company will likely: Return to higher ad spending Outsource some marketing duties to agency partners Broadcast ins...

Sales lead: Reach out if you can help this company attract younger visitors.  Gila River Resorts & Casinos just kicked off a brand campaign called "You Do You."  Gila's AOR, O.H. Partners, created the campaign, which is meant to attract younger guests.  The campaign features two video spots that will be supported across social, OOH, print, radio, and property signage.  Target demographic: Millennials & older Gen-Zers The company will likely: Keep increasing ad spend ...

Media Sales Lead: SodaStream just introduced a new tagline, "If You Can Dream It, You Can Stream It." The company launched a campaign from its creative AOR, Energy BBDO, to promote the new tagline. The push includes multiple spots ranging from six to 30 seconds. The ads will be supported through CTV, digital, and social media.  Key Lead Takeaways: The company will likely ramp up ad spend over the next several months, so get in touch now to score some extra ad dollars. SodaStream has been r...