Sales Lead: Discover Long Island (DLI) recently launched a tourism campaign. Titled "You BeLONG" (ha!), the campaign consists of a series of videos starring local Long Islander business owners sharing their love of the area. Since rolling out on June 1, 2023, the campaign has attracted more than 61k viewers (as of June 28). The campaign's paid advertising is expected to reach an audience of over 6m impressions across various platforms such as Meta, TikTok, YouTube, and Google...

Media Sales Lead: Superfeet Worldwide is celebrating its 40th anniversary with a rebrand. This includes new packaging and new names for its products. In the past, Superfeet used colors to name its product. Now, it will use more descriptive names such as All-Purpose Support High Arch Insoles, Run Support Low Arch Insoles, and Winter Support Insoles. It hopes this will allow retail employees to recommend the right products more easily.  Key Lead Takeaways: Superfeet has already started rampi...

Sales Lead: Pizza Hut (PH) recently debuted an underground campaign for Teenage Mutant Ninja Turtles: Mutant Mayhem, a movie set to launch later this summer. Made by creative AOR GSD&M, "Underground Deliveries" involves experiential fan involvement in NYC. The brand will likely: Continue ramping up localized and/or experiential initiatives Keep increasing digital spend Seek additional new agency partners following a recent hire (more below) Target demographic:  ...

Sales lead: CMO hires commonly lead to spend shifts & agency reviews.  Marco’s Pizza appointed Denise Lauer as CMO, effective June 2023. Lauer most recently served as CMO of Informed Groups.  She is now responsible for all of Marco's marketing operations.  In other news:  Marco's added Boneless Wings to its menu in June.  The wings come in flavors such as Buffalo, Garlic Parmesan, and BBQ.  Target demographic: Millennials & Gen-Xers The company will likely: ...

Sales lead: Get in touch now to offer ad space.  Egglife Foods just launched a new campaign called "The Perfect Wrap for That." It is being supported by video, OOH, podcast, digital, social, search, and influencers.  The ads feature celebrity influencer Ross Mathews.  This is the first campaign from Egglife's new AOR, Haberman, which we told you about in January.  Target demographic: Millennials seeking healthy options The company will likely: Continue increasing ad ...

Sales lead: The acquisition may lead to agency hires & spend shifts.  Bang Energy will reportedly be acquired by Monster Energy.  The deal is worth $362m, but it is still subject to regulatory approval.  If the deal does not go through, Bang will likely have to halt operations.  In other news: Bang promoted Meg Owoc to marketing SVP in February 2023. She joined the company in 2010 and most recently served as senior marketing director.  Target demographic: Gen-Z & m...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales Lead: To celebrate the 30th anniversary of Acrobat's PDF invention, Adobe teamed up with Patriot Act star and comedian Hasan Minhaj. The ad will continue running throughout at least the rest of the summer and potentially beyond. It rolled out on Adobe's website; on social platforms such as YouTube, Facebook, TikTok, and Minhaj's social platforms; and on broadcast channels such as NBA finals, MLB games, and the PGA Tour. The spots were made in-house, with media buying handled b...

Sales Lead: Beiersdorf just kicked off a global media review. This move will consolidate the company's media account under a single holding company. Omnicom's OMD currently handles Beiersdorf's US media. The company will likely: Launch a new campaign once this review concludes Shift strategy Return to higher spend Conduct additional agency reviews Target demographic:  ​​​​​​​Millennials Additional spending insights: Broadcast insights (...