Sales Lead: Four Roses (FR) recently rolled out a rebrand centered around product quality. With the assistance of the full-service agency Camp + King, FR launched a campaign designed to reintroduce its products. Unlike many other bourbon brands, FR has an "unwavering commitment" to providing the best bourbon possible. New packaging rolled out along with a special product, The Ten Recipe Tasting Experience. This first-of-its-kind experience allows people to enjoy individual FR ...

Sales Lead: To fuel its upcoming growth and transformation strategy, H&R Block selected Ogilvy Canada as the creative and brand AOR for its Canada business. The agency will develop innovative creative ideas and initiatives in order to elevate the company's offering and establish it even more as the consumer's first choice for tax preparation. This move expands the company's relationship with Ogilvy, which became the creative and PR AOR for H&R Block's US business in September 2022. ...

Media Sales Lead: Jeep revved up its advertising with new ads featuring NY Yankees star Derek Jeter and his wife, Hannah Jeter. This is the next phase of Jeep's multiyear partnership with this influencer that started in October 2022. The partnership was designed to highlight the lifestyle of Jeep's Wagoneer owners, highlighting adventure, freedom, and American heritage. Made by creative agency partner Highdive, the new campaign rolled out across multiple channels such as TV, social, and digit...

Sales lead: Reach out to help this company advertise its new look.  Bizzy Cold Brew just introduced a new logo and bottle as part of a rebranding effort. Bizzy's DMs believes this will help consumers see that its products have zero sugar, contain high amounts of caffeine, and are sold in sustainable/eco-friendly packaging.  The company worked with creative shop Day Job on the project. Bizzy launched in 2015 and is still building initial brand awareness.  Target demographic: M...

Sales lead: This company signals it is more focused on marketing by hiring its first CMO. SchoolStatus created a new position by naming Hunter Sunrise its first CMO.  Sunrise joins from Instapage, where he held the same title.  In his new role, Sunrise is responsible for the marketing strategy. Additional recent hires:  Disa Badillo joined as demand generation head in January 2023. Nick Davis joined as marketing operations head in January 2023. Brandon Santos joined a...

Sales lead: This hire will affect the company's marketing strategy & agency roster.  Travel & Leisure Co. (T&L) announced Amandine Robin-Caplan as global EVP and chief brand/communications officer in June 2023.  Robin-Caplan most recently served as NA CCO & SVP of Pernod Ricard.  In her new role, Robin-Caplan is responsible for brand, communications, & digital marketing. Target demographic: Millennials & Gen-Xers The company will likely: Keep increasing ad spend Try ...

Sales lead: Reach out if you can help this company promote its new drink mix. Liquid I.V. just launched a new drink mix called Hydration Multiplier Sugar-Free. It will be available in Lemon Lime, Green Grape, and White Peach. The sugar-free mix uses allulose as a sweetener.  To promote the launch, Liquid I.V. will provide samples at festivals such as Rolling Loud and Outside Lands.  It will also utilize partnerships and experiential marketing.  Target demographic: Gen-Z & m...

Sales Lead: One of the US's fastest-growing customized beverage brands, Swig, just named Dylan Roeder as its seemingly first CMO. Swig was acquired in 2022 by The Larry H. Miller Company. It also celebrated the opening its 50th corporate store in April 2023. Swig also announced multi-unit franchising last year, which has spiked in popularity without any advertising. The company will likely: Shift strategy Keep increasing spend Seek new agency partners Target d...

Sales Lead: Beverage brand Tractor Beverage Co. (TBC) named Gus Rios-Raggio as its marketing SVP in May 2023. Rios-Raggio was previously the director of marketing and customer engagement for Coca-Cola's myCoke.com business. Now, he will focus on driving TBC's sustainable growth and solidifying its market leader position. At TBC, Rios-Raggio now oversees all marketing initiatives elements such as brand strategy, advertising, and customer engagement. The company will likely: ...

Media Sales Lead: Cointreau recently launched its largest US advertising campaign to date, in which it teamed up with a new influencer partner, Aubrey Plaza. Made by agency Edisen - U.S., "Make Your Margarita, MargaRight" shows how key the iconic orange liqueur is to a fun summer. Edisen handled strategy, consumer insights, conceptualizing, scripting, production, and print. This is the first time the agency has worked with Cointreau on a creative campaign project. The campaign rolled out acro...