Millennial Digital Opps: Bizzy Cold Brew rolls out new logo, packaging (Score 17)
Sales lead: Reach out to help this company advertise its new look. .png)
- Bizzy Cold Brew just introduced a new logo and bottle as part of a rebranding effort.
- Bizzy's DMs believes this will help consumers see that its products have zero sugar, contain high amounts of caffeine, and are sold in sustainable/eco-friendly packaging.
- The company worked with creative shop Day Job on the project.
- Bizzy launched in 2015 and is still building initial brand awareness.
Target demographic: Millennials
The company will likely:
- Ramp ad spend back up to promote the rebrand
- Diversify digital ad placement
- Build out its agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Bizzy spent about $9.5k on digital display ads YTD, a 40% decrease from $15.8k spent in this channel during the same time period of 2022.
- YTD data: 1.3m impressions via Instagram (80%) and Facebook (20%).
- 2021-2022 spend: Full-year spend fell 41% from $38.1k in 2021 to $22.4k in 2022.
- Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com.
Agency analysis:
- Opportunity: Those of you that can help Bizzy build brand awareness will likely have the most success.
- Current roster:
- Power Digital Marketing: Communications
- Day Job: creative
Insight Sources: Digital spend insights estimated by Pathmatics.
Contacts:
Alex French
Chief Executive Officer & CoFounder
alex@bizzycoldbrew.com
Andrew Healy
Chief Operating Officer & CoFounder
andrew@bizzycoldbrew.com
Mary Hanrahan
Vice President, Marketing
maryh@bizzycoldbrew.com
