Travel & Leisure Co. hires DM amid spend increases (Score 50)
Sales lead: This hire will affect the company's marketing strategy & agency roster. 
- Travel & Leisure Co. (T&L) announced Amandine Robin-Caplan as global EVP and chief brand/communications officer in June 2023.
- Robin-Caplan most recently served as NA CCO & SVP of Pernod Ricard.
- In her new role, Robin-Caplan is responsible for brand, communications, & digital marketing.
Target demographic: Millennials & Gen-Xers
The company will likely:
- Keep increasing ad spend
- Try new digital ad channels
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: T&L spent around $1.2m on digital display ads YTD, a 38% increase from $871.5k spent in this channel during the same time period of 2022.
- YTD data: 147.4m impressions via Facebook (89%) and Instagram (11%).
- 2021-2022 spend: Full-year spend increased by 18% from $1.7m in 2021 to $2m in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Additional channel insights
- Vivvix: T&L also invests in OOH.
Agency analysis:
- Opportunity: Contact the new marketing DM now to see if you can help.
- Current roster:
- In-house: media
Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.
