Sales lead: This company signals it is more focused on marketing by hiring a CMO.  Lux Speed (LS) created a new position by naming Jennie Rios CMO earlier this year.  Rios joins from Blue Stream Fiber, where she served as residential sales VP.  LS launched in 2020 and offers bulk internet services.  Target demographic: Apartment owners & property management  The company will likely: Start investing in national advertising Seek agency assistance Build out marketing ...

Sales Lead: Lexus recently established partnerships with two new female brand ambassadors. Up-and-coming golfers Hinako Shibuno and Amari Avery will introduce Lexus's brand "to new audiences and young people around the world," per Lexus's experiential marketing and national partnerships manager, Nicole Peterson. Lexus sponsors the US Golf Association along with other companies such as American Express, Cisco, Deloitte, Rolex, and Sentry. This announcement comes as Lexus starts targe...

Media Sales Lead: Lemonade just introduced its first-ever brand campaign. The push includes three 30-second spots that will air across CTV and other digital channels. It will also be supported by direct mail and email marketing. The company is specifically targeting Gen-Zers and millennials. Lemonade's in-house team worked with creative agency Gus on the creative while the company's media team handled media.  Key Lead Takeaways: The company has been decreasing ad spend over the past couple...

Sales lead: This hire will affect the university's marketing strategy & could lead to agency appointments.  University of Arizona (UA) hired Brad Bohlander as chief communications & marketing officer, effective September 5th. Bohlander joins from NC State University, where he held the same title.  He is now responsible for strategic and integrated marketing and communications. **Bohlander does not officially begin until a later date; therefore, we are unable to confirm his emai...

Sales lead: Get in touch now to score some of these extra ad dollars.  Saputo Cheese USA just introduced new packaging & a new logo for its Montchevre brand. It is promoting the rebrand with a campaign called "Make Mischief with Montchevre." The push includes multiple video ads. In other news: Saputo promoted Jenny Englert to marketing director earlier this year.  Englert most recently served as speciality cheese marketing director.  She appears to be the company's to...

Sales lead: Get in touch now to offer last-minute campaign ad dollars.  Foot Locker (FL) just kicked off its back-to-school campaign called "It's Sneaker Season." The push includes four 15-second ads that will be supported across national TV and streaming.  The company will also utilize TikTok and Meta socials.  This is the first campaign from FL's new AOR, Preacher, which we told you about in March.  Target demographic: Gen-Zers & Gen-X parents The company will likely: ...

Sales lead: Reach out if you can help Sonic promote its new offering.  Sonic entered the frozen food market by launching Tots at over 4k Walmart Supercenters.  Sonic Tots come in a 28-oz package and are priced at $4.98.  It will roll out at additional retailers soon. Target demographic: Millennials & Gen-Z with a male skew The company will likely: Test more retail products Launch fresh creative or a campaign to promote Sonic Tots Increase ad spend Broadcast in...

Media Sales Lead: It's finally here - the Razr comeback that parent company Motorola has been planning for quite a while. A supporting global ad campaign promotes the brand's new foldable phone. Made by Los York, #flipthescript includes a dance film, video product ads, social spots, photography, and poster art. Key Lead Takeaways: Reach out soon to secure some of the brand's increasing ad dollars. Target Demographics: Gen-Z and millennials with a male skew Key Spend Notes:  Spe...

Sales Lead: Jason Bunge became the CMO at Hasbro in May 2023. Bunge previously served in the same role at Riot Games. The company will likely: Shift strategy and spend Conduct agency reviews Target demographic:  Primary: Gen-Z and millennial parents Secondary: Gen Alpha Additional spending insights: Broadcast insights (TV ad creative spend); digital and social insights (digital ad spend, effectiveness, impressions, and performance) V...

Sales Lead: On January 1, 2024, Sean Tresvant will become the CEO of Taco Bell (TB). Tresvant joined the company in January 2022 as global CBO and was promoted in February 2023 as its chief global brand and strategy officer and international growth lead. During his time as CBO, Tresvant led celebrity partnerships with people such as Dolly Parton and Doja Cat. He also oversaw the returns of menu items and the strengthened focus on TikTok marketing. He will succeed incu...