Media Sales Lead: Skechers is promoting its new Uno collection with a campaign featuring its new brand ambassador and first-ever artist-in-residence, Doja Cat. The campaign includes a 30-second video ad starring Doja Cat vs. Doja Cat. The company will release additional creative work feasting Doja Cat in the future. Skechers also works with notable celebrities such as Ashley Park, Snoop Dogg, Martha Stewart, Tony Romo, and Howie Long.  Key Lead Takeaways: Reach out now to offer ad space. T...

Sales Lead: Nickelodeon recently launched its first rebrand in 14 years, bringing back its nostalgia-packed splat. The first of five spots of a new campaign, the "Portal to Fun," made its debut. All five will continue running across Nickelodeon's linear, social, and digital platforms. The campaign was made by six agencies, which included creative agency partner Roger. Roger that? The initiative also involves an experiential effort in which Nickelodeon reps went to 400 ...

Sales Lead: Pharmaceutical company Indivior recently named McKinney as its US creative, strategy, and digital AOR. The agency will start by enabling Indivior's omnichannel customer engagement. McKinney will focus on promoting a nimble, interactive, and forward-thinking market and on doing so with precision. McKinney's remit includes Indivior's US Addiction Sciences and US Behavioral Health businesses. This shift replaces incumbent agency partners Klick Health, Area 23, and Havas T...

Sales Lead: Postmates recently celebrated AAPI cuisine with new school lunches. The brand's campaign supporting its AAPI Heritage Month effort stars Greta Lee. The campaign is all about loving food that we once criticized. While people can only get the meals in LA, nationwide fans are encouraged to win autographed lunchboxes and a $500 credit by engaging with Postmates's social media platforms. Reportedly, the brand will launch an additional video later in May 2023 that will featu...

Sales Lead: LVMH recently awarded several brands' media accounts to Publicis. The agency will work with brands such as Louis Vuitton, Christian Dior, Moet Hennessy, and Celine. This shift replaces incumbent US media AOR Dentsu. The company will likely: Launch a new campaign Implement strategy shifts Ramp up spend Conduct additional agency reviews Target demographic:  ​​​​​​​Millennial women Additional spending insights: Broadcast insigh...

Sales lead: This hire signals the company will make changes to its marketing strategy & agency roster.  Hyperice hired Andy Miguel as marketing head earlier this year. Miguel joins from Warner Bros. Discovery, where he served as CMO & marketing head of MotorTrend. He is now responsible for go-to-market strategy, partnerships, digital, retail activations, brand experiences, PR, media, & content.  Target demographic: Millennial athletes The company will likely: Ramp ad s...

Sales lead: Reach out to offer ad space & inquire about agency opportunities. Wyndham Hotels & Resorts appointed Tom, Dick & Harry Creative as AOR in May 2023. The agency will handle creative and strategy for the company's loyalty program, Wyndham Rewards. Its first campaign is reportedly scheduled for Q2.  Target demographic: Gen-Xers & millennials with a male skew The company will likely:  Ramp up promotional activity for the loyalty program Increase ad spend See...

Sales lead: Reach out if you can help this company build US brand awareness.  Oatly recently announced a sponsorship deal with Minor League Baseball (MiLB) The brand is now "The Official Oatmilk from Sweden that started like 35 years ago but is now all over America where it's promoting various kinds of frozen desert products in one of those first-ever plant-based sponsor deals you know the kind we're talking about of Minor League Baseball." The deal includes branding & media touchpo...

Sales lead: Reach out to offer last-minute campaign ad space.  TaylorMade subsidiary Adams Golf (AG) is promoting its recent rebranding effort with a campaign. The brand, which now only offers its products online, just debuted a new logo and line of clubs.  The campaign is supported by a 30-second ad called "Built for Play" that will air across YouTube and paid/organic social media.  Multiple six-second ads will also run.  AG worked with Bullish on the campaign.  Target dem...

Sales Lead: Louise Troen became the first-ever CMO of self-hypnosis app Reveri Health in February 2023. Troen joined from Headspace, where she most recently served as the VP of global content marketing. The company will likely: Shift strategy Start ramping up advertising efforts Conduct agency reviews Target demographic:  ​​​​​​​Gen-Z and millennials Additional spending insights: None of our resources yet reflect national spend for this emer...