Sales Lead: Away Travel's CMO, Carla Dunham, has revealed some details behind the strategy shifts she has led since her hire seven months ago. Since Dunham's appointment, Away has expanded the focus of its marketing efforts with an on-the-pulse strategy. Under her leadership, the company is advertising to new (but so far unspecified - we will inform you of any clarification) audiences. Away has leaned more heavily on TV strategies, tested AI-integrated marketing, and expanded its US...

Sales Lead: Muck Rack (MR) just appointed its first-ever CMO, Lisa Landa. Landa joined from Applause, where she filled the same position. She will focus on advancing MR's unique industry value proposition as she leads the company's marketing organization. The company will likely: Implement strategy shifts Return to higher spend Seek new agency partners Target demographic:  Business DMs Additional recent leadership shifts: The company also ...

Sales lead: This appointment will likely lead to higher ad spending & additional agency hires.  Elfster appointed SourceCode Communications as its US communications AOR in July 2023. The agency is responsible for boosting brand awareness, improving market position, and spurring growth.  It will also handle media relations, strategic counsel, brand building, and thought leadership. Target demographic: Millennials with a female skew The company will likely: Increase digi...

Media Sales Lead: Beggin' Strips just kicked off the "Battle of the Beggin" to let dog parents choose its new flavor. Participants can choose between "Bratwurst & Bacon Flavor" and "BBQ, Beef, & Bacon Flavor." Pet parents can vote online at Battlefthebeggin.com, and the winner will be available at Walmart stores in early 2024. It partnered with social media influencers to support the competition. Zach Kornfield (Bratwurst & Bacon) and Allison Kuch (BBQ, Beef, & Bacon) are the team captains. I...

Sales lead: This hire will affect the team's marketing strategy & may lead to agency appointments.  D.C. United (DCU) named Lisa Franklin CMO in May 2023.  Franklin most recently served as global brand marketing & communications SVP of ThriveDX.  She now leads all marketing operations for DCU. Target demographic: Male Gen-Z & millennial soccer fans with a Hispanic skew The organization will likely: Outsource some marketing duties to agency partners Try new marketing ...

Sales lead: Contact the new CMO now to be top-of-mind.  Cuyana hired Max Lishansky as CMO, effective June 2023. Lishansky brings experience from his most recent position as CMO of Outerknown.  He now leads all of Cuyana's marketing initiatives.  Target demographic: Millennial women  The company will likely: Continue ramping up digital spend Diversify digital ad placement Outsource some marketing duties to agencies Digital and social insights (digital ad spend,...

Sales lead: This promotion will affect the company's marketing strategy & agency roster.  Zappos filled the CMO vacancy left by Ginny McCormick in June.  The company chose Joe Cano as its new marketing leader.  Cano joined the company as chief merchandising officer in June 2022. His new title is chief marketing & merchandising officer.  Target demographic: Millennials moms  The company will likely: Continue ramping up digital ad spend Shift ad dollars around Make...

Sales lead: Reach out to offer ad space & agency services.  ZOA Energy hired Melanie Hellenga as CMO in June 2023.  Hellenga joins from Groupon, where she served as global brand & performance marketing VP.  She fills the vacancy left by John Galloway, who was promoted to CEO in March.  Target demographic: Millennial & Gen-Z men The company will likely: Increase ad spend as it builds initial brand awareness (launched in 2020) Build out its agency roster Partner with...

Sales Lead: Tommy Hilfiger recently confirmed that its former president and CBO, Avery Baker, has resigned. Baker joined the company in December 1997 as its global marketing and communications EVP and was promoted to her most recent position in November 2020. Though she was located in Amsterdam, Baker led brand strategy, global product design and merchandising, consumer experience, marketing, and go-to-market strategies. Baker also helped to expand the globalization of Hilfiger...

Sales Lead: American Express (AmEx) recently invested in an experiential Y2K activation. Made by Momentum Worldwide, the installment is part of AmEx's sponsorship of a series of weekend concerts. This is the partnership's second year. AmEx is pursuing similar sponsorship opportunities with other summer festivals. The company will likely: Invest in additional sponsorship and experiential initiatives Return to higher spend Conduct agency reviews Target demograph...