Digital B2B Opps: Xactly picks up new marketing chief (Score 49)
Sales Lead: Reach out to the new CMO for more details about her future plans. .png)
- Xactly hired Jennifer McAdams as CMO in October 2023.
- McAdams most recently served as executive marketing director of Vista Equity Partners.
- She is responsible for marketing strategy & boosting growth.
Target demographic: Businesses that need revenue operations services
The company will likely:
- Increase digital spend
- Try new ad channels
- Build out its agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Xactly spent approximately $51.4k on digital display ads YTD, a slight decrease from $53k spent in this channel during the same time period of 2022.
- YTD data: 4.6m impressions via mobile display (59%), desktop display (40%), and YouTube (1%).
- 2021-2022 spend: Full-year spend jumped from $40.3k in 2021 to $142.6k in 2022.
- Ad location: It placed 95% of these ads directly onto sites such as cargurus.com, answers.com, espn.com, autoblog.com, and nba.com. It placed 5% of these ads indirectly through Google AdX+AdSense and The Trade Desk onto sites such as 1035thearrow.com, 1043thefan.com, 1051thebounce.com, 11alive.co, and 1280thezone.com.
Agency analysis:
- Opportunity: CMO hires are the number one sign of upcoming agency appointments.
- Current roster:
- Blanc & Otus: PR
Insight Sources: Digital spend insights estimated by Pathmatics.
