Digital B2B Opps: BigPanda selects marketing chief (Score 49)
Sales lead: This hire signals potential opportunities for both sellers & agency readers. .png)
- BigPanda named Sun Lee CMO in April 2023.
- Lee joins from Sisu, where she held the same position.
- She now leads all of BigPanda's marketing operations.
Target demographic: Businesses that need IT services
The company will likely:
- Increase marketing spend
- Invest in new ad channels
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: BigPanda spent about $8.4k on digital display ads YTD after not allocating any budget toward this channel during the same time period of 2022.
- YTD data: 702.4k impressions via desktop display (100%).
- 2021-2022 spend: Full-year spend fell by 38% from $1.3k in 2021 to $800 in 2022.
- Ad location: It placed 97% of these ads directly onto sites such as 1001fronts.com, manualslib.com, mediafire.com, thesimsresource.com, and chordie.com. It placed 3% of these ads indirectly through Google AdX+AdSense onto sites such as thefreelibrary.com, thefreedictionary.com, sourceforge.net, smallseotools.com, and osxdaily.com.
Agency analysis:
- Opportunity: CMO hires are the number one sign of upcoming agency appointments.
- BigPanda does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
