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Walrus | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 645-2646
Primary Address
18 East 17th Street
Fourth Floor
New York,
NY
10003
USA
Walrus Contacts
Contacts (5/8)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Deacon W. | Owner & Chief Creative Officer | NY | ||||||||||||
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Sample of Related Brands
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| Frances W. | Owner & Chief Executive Officer | NY | ||||||||||||
| Jenna A. | Art Director | NY | ||||||||||||
| Jillian D. | Creative Director | NY | ||||||||||||
| Valerie H. | Director, Integrated Production & Creative Services | NY | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******** | Creative | * | ||
| **** ***** *** ***** | Creative, Media Buying, Media Planning | * | ||
| **** ** ***** | Creative, Media Buying, Media Planning | * | ||
| *** **** ************* | Creative, Media Buying, Media Planning | * | ||
| ******** ***** **** | Creative, Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Digital Pet Parent Opps: JustFoodForDogs hires CMO amid YTD spend increases (Score 59)
Sales lead: This hire will directly impact the company's marketing strategy & may lead to agency
appointments.
- JustFoodForDogs (JFFD) hired Michael Parness as CMO in April 2023.
- Parness joins from Ste. Michelle Wine Estates, where he served as CDO for just six months.
- Prior to that, Parness was CMO of Outward Hound.
- In his new role, Parness is responsible for brand management, creative, digital, shopper marketing, and social media.
Target demographic: Millennial dog parents
The company will likely:
- Keep increasing digital ad spend
- Diversify ad placement
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: JFFD spent nearly $1.9m on digital display ads YTD, a significant increase from $698.7k spent in this channel during the same time period of 2022.
- YTD data: 242.4m impressions via Facebook (80%) and Instagram (20%).
- 2021-2022 spend: Full-year spend fell by 13% from $1.5m in 2021 to $1.3m in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Agency analysis:
- Opportunity: Contact the new CMO now to secure top priority.
- I do not believe JFFD currently has an AOR.
- It did work with campaign last year.
Spend insights: Digital spend insights estimated by Pathmatics.