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Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(212) 220-5000
Primary Address
75 Varick Street
New York, NY 10013
USA

Horizon Media, Inc. Contacts

Contacts (5/270)
Name Title State
Bill K. Founder, President & Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 220-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Varick Street

New York, NY
10013
USA
Stan F. Chief Development Officer & Executive Vice President NY
Richard S. Dean, Learning NY
Nancy S. Executive Vice President & Managing Partner NY
Sheri R. Chief, WHY Group & Co-Founder, LIMITLESS NY

Client Relationships

Current Past

Brand Service From To Media Spend
*&* ******** Media Buying, Media Planning *
**** ************* Media Buying, Media Planning *
*****.*** Media Buying, Media Planning *
****** *** Media Buying, Media Planning *
******** ***** ***** **., ***. Media Planning, Media Buying *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Parents Opps: SeaWorld hires marketing chief (Score 50)


Sales lead: This hire may lead to spend shifts & agency reviews. 

  • SeaWorld hired Marisa Thalberg as chief marketing & communications officer, effective April 24th, 2023. 
  • Thalberg joins from Lowe's, where she served as chief brand & marketing officer. 
  • She is responsible for promoting SeaWorld's conservation initiatives and increasing revenue/visitation.

**We are unable to confirm Thalberg's email address until she officially begins. 

SeaWorld's target demographic: Millennial & Gen-X parents

The company will likely:

  • Increase ad spend
  • Ramp up promotional activity
  • Seek new agency partners

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: SeaWorld spent about $132.8k on national TV ads YTD, a significant increase from $10.8k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend fell from $616.3k in 2021 to $252.6k in 2022. 
  • Ad programming: It placed ads during programming such as Wheel of Fortune, Jeopardy!, LPGA Tour Golf, Como Dice el Dicho [Spanish], and Modern Family. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: SeaWorld spent around $3.3m on digital display ads YTD, a 41% decrease from $5.6m spent in this channel during the same time period of 2022. 
  • YTD data: 433.7m impressions via Facebook (81%), Instagram (15%), YouTube (3%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend increased by 16% from $20.3m in 2021 to $23.6m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, yahoo.com, and sandiego.org. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as nextdoor.com, ebay.com, gamespot.com, mlive.com, and npr.org. 

Additional channel insights  

  • Vivvix: SeaWorld also utilizes OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: The Glen Beck Program, The Brohio Podcast, and Elvis Duran and the Morning Show ON DEMAND. 

Agency analysis:

  • Opportunity: Contact the new CMO now to secure top priority. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.