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Contacts (5/156)
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| Sharb F. | Chief Executive Officer - North America | NY | ||||||||||||
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| Ronald M. | Executive Vice President- Cultural Investment & Strategy Lead | NY | ||||||||||||
| Gila W. | Chief Solutions Officer | NY | ||||||||||||
| Lisa K. | Partner & Account Manager, Client | NY | ||||||||||||
| Gonzalo D. | President - GroupM Multicultural | NY | ||||||||||||
Client Relationships
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WinmoEdge
BFY Opps: Sweet Earth Natural Foods features Ashley Tisdale in new campaign
Sales Lead: , teamed up with Ashley Tisdale in its latest campaign.
- The brand worked with Tisdale to invite viewers to re-engage with plant-based foods.
- The campaign, "Veggie Come Back" rolled out just after SE updated 15 of its recipes.
- The initiative also includes sweepstakes announced on a TikTok video.
- The brand is specifically targeting Gen-Z and millennials.
- In a survey SE conducted, 34% of respondents stopped eating plant-based foods over two years ago "due to bad taste."
- Nestle acquired SE -- or, some might say the brand became Nestled into the larger company -- in 2017.
- The brand will likely:
- Pursue similar influencer partners
- Continue shifting strategy
- Keep increasing spend
- Seek new brand-specific agency partners
- Target demographic:
- Better-for-you (BFY) Gen-Z and millennials
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, SE has spent roughly $1.2m on digital ads, 24% more than the roughly $969.8k spent within the same 2022 timeframe.
- YTD data: The brand has earned around 172.5m digital impressions YTD via Instagram (55%), Facebook (42%), desktop display (2%), and mobile display (11%) ads.
- Last year: SE spent approximately $1.4m on this channel last year, less than a sixth of the approximately $9m spent in 2021.
- Additional channel insights
- The brand holds planning conversations in Q3 and buying conversations in Q2.
- Its parent company, Nestle, also invests in OOH, digital, radio, local broadcast, print, Google Ads, Facebook, and Twitter ads.
Additional agency insights:
- Opportunity: Reach out to see if Nestle is in search of new brand-specific support for SE now that it's revitalizing the brand.
- Current agency roster (Nestle as a whole, not just the SE brand:
Insight Sources: Digital spend insights estimated by .