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Hill Holliday | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(617) 366-4000
Primary Address
2 Drydock Avenue
10th Floor
Boston, MA 02210
USA

Hill Holliday Contacts

Contacts (5/81)
Name Title State
Karen K. Chair Emerita MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617) 366-4000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2 Drydock Avenue
10th Floor
Boston, MA
02210
USA

Chris W. Chief Executive Officer MA
Lance J. Executive Vice President & Chief Creative Officer MA
Bill S. Associate Creative Director MA
Rebecca L. Associate Director, Media Operations MA

Client Relationships


Brand Service From To Media Spend
******, ***. Creative *
***** ******** ****** Creative *
*** ******** *** Creative *
******** Creative *
***** & *****, ***. Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Gen-X, Millennial Opps: Valvoline promotes marketing leader (Score 54)


Sales lead: This promotion will directly impact the company's agency roster & marketing strategy. 

  • Valvoline named Robert Kenny chief brand & digital officer in February 2023.
  • Kenny joined the company in 2014 and most recently served as marketing & business development VP. 
  • He is responsible for brand equity, customer experience, information technology, pricing, analytics, and international retail. 

Additional recent DM shifts:

  • Graham Rouse joined as senior marketing director in October 2022.
  • Maggie Pinsker joined as DIY marketing brand manager in February 2023.
  • Patrick Daugherty joined as social & equity brand manager in October 2022.

Valvoline's target demographic: Millennial & Gen-X men

The company will likely:

  • Shift to a digital-first marketing strategy
  • Increase digital ad spend
  • Seek digital agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Valvoline has not allocated any budget toward national TV ads since 2021. 
  • 2021 spend: It spent approximately $21.7k in 2021. 
  • 2021 ad programming: It placed ads during ARCA Racing Series

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Valvoline spent around $412.2k on digital display ads YTD, a 76% increase from $234.5k spent in this channel during the same time period of 2022. 
  • YTD data: 41.1m impressions via Facebook (31%), YouTube (26%), Instagram (16%), desktop video (13%), desktop display (9%), and mobile display (4%). 
  • 2021-2022 spend: Full-year spend dropped by 15% from $3.4m in 2021 to $2.9m in 2022. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, twitch.tv, and retailmenot.com. It placed 2% of these ads through multiple indirect channels onto sites such as buzzfeed.com, hometalk.com, about.com, macrumors.com, and yourdictionary.com.

Additional channel insights  

  • Vivvix: Valvoline also invests in OOH and local broadcast.
  • Top podcasts sponsored: The Dale Jr. Download - Dirty Mo Media, Past Gas by Donut Media, The Smoking Tire, Felger & Massarotti, and Mason & Ireland

Agency analysis:

  • Opportunity: Get in touch with Kenny soon to see if he plans on making any changes to Valvoline's roster.
  • Current roster: 

Insight Sources: Broadcast insights estimated by Podchaser.