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FleishmanHillard | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, full service
- Main Telephone
- (617) 267-8223
Primary Address
290 Congress Street
Sixth Floor
Boston,
MA
02210
USA
FleishmanHillard Contacts
Contacts (5/10)
Name | Title | State | ||||||||||||
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Seth B. | Senior Partner & Senior Vice President | MA | ||||||||||||
Sample of Related Brands
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Sarah F. | Senior Vice President & Senior Partner | MA | ||||||||||||
Tricia J. | Art Director | MA | ||||||||||||
Erin S. | Associate Creative Director | MA | ||||||||||||
Jeffrey L. | Creative Director | MA |
WinmoEdge
Millennial Opps: Bose tells influencers' stories in newest ad campaign
- The campaign was made by .
- The company is likely to:
- Seek similar influencer partnerships in the future
- Return to heavier ad spend now that it has launched a new campaign
- Target demographic:
- Millennials
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Bose has allocated roughly $846.2k toward national TV commercials YTD, less than a quarter of the roughly $4.1m allocated by this point last year.
- Last year: The company allocated around $13.5m toward this channel last year after having allocated 25% less, around $10.1m, in 2020.
- 2022 ad programming: Bose's 2022 commercials have aired during shows such as NFL Football, Professional Fighters League, NFL Honors, Earnin' It: The NFL's Forward Progress, and Inspire Change.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2022, the company has spent approximately $7.7m on digital ads, only about half of the approximately $15.7m spent within the same 2021 timeframe.
- YTD data: Bose has earned ~1b digital impressions YTD via Facebook (46%), Instagram (29%), Twitter (10%), desktop video (7%), desktop display (6%), and mobile display (1%) ads.
- Last year: The company's estimated full-year 2021 spend jumped 59% to $23.6m from that of $14.8m in 2020.
- Additional channel insights
- The company also utilizes print (magazines) and local broadcast.
Additional agency insights:
- Opportunity: Bose doesn't currently show major signs of upcoming agency reviews, so please refer to the VAI for more immediate opportunities.
- Current agency roster:
- In-House: Media
- WPP: Creative, media, and digital AOR
- : Media AOR
- : Creative AOR
- : PR AOR
- : Social agency partner
- : Digital agency partner
- : Digital agency partner
- : Digital and creative agency partner
Insight Sources: Broadcast insights estimated by Kantar.