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Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships




Service: full service, media specialty

Main Telephone
(312) 970-8400
Primary Address
35 West Wacker Drive
Chicago, IL 60601
USA

Spark Foundry Contacts

Contacts (5/174)
Name Title State
Jennifer P. President IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 970-8400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive

Chicago, IL
60601
USA

Craig W. Senior Vice President & Director IL
Kerry H. Chief Client & Operating Officer IL
Gina M. President, Global Media Lead IL
John M. Chief Investment Officer IL

Client Relationships


Brand Service From To Media Spend
******, ***. Media Buying, Media Planning *
*** ******** *********** Media Buying, Media Planning, Social *
*** ** Media Buying, Media Planning *
****** Media Buying, Media Planning *
****** ****** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Wendy's gears up for March Madness


Media Sales Lead: Wendy's is preparing for March Madness with its "Square's the beef" campaign. The creative features NBA star and Wendy's influencer Reggie Miller. It worked with VLMY&R, Spark Foundry, The Marketing Arm, and Ketchum on the campaign. The details regarding this push are sparse, so get in touch for more information. 

Key Lead Takeaways: Reach out now to offer last-minute campaign ad space. 

Target Demographic: Gen-Z & millennial men with a Hispanic skew

Key Spend Notes:

  • Top spending period: Q4

National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes Wendy's under Quick Serve**

  • 2023 YTD Spend: $29.1m
  • 2022 FY Spend: $192.6m
  • 2021 FY Spend: $221.5m
  • 2020 FY Spend: $158.5m

Ad Flight Breakdown (by spend): Wendy's has aired 15 spots in 2023: the top five were "Every Day Is Fryday at Wendy's," "Class in Session," "Nobody," "Pedir extra," and "Just a Guy."

Top Daypart (by impressions): Primetime (1.1b), Weekend Afternoon (621.9m), Early Fringe (511.8m), Day Time (501.3m), and Late Fringe AM (387m). 

Top Networks (by spend): CBS, FOX, NBC, ESPN, and Fox Deportes. 

Top Shows (by spend): NFL Football, NBA Basketball, College Football, College Basketball, and 2023 Daytona 500.

Top Industry/Vertical Spenders (by spend): Taco Bell (13%), Burger King (13%), Subway (10%), McDonald's (8%), and Wendy's (8%). 


Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Wendy's under Fast Food Burgers & Fries**

YTD Spend: $7.2m
2022 FY Spend: $67.4m
2021 FY Spend: $73.7m
2020 FY Spend: $49.7m

2022 Ad Flight Breakdown:

  • Q1 2022 Spend: $10.5m
  • Q2 2022 Spend: $13.9m
  • Q3 2022 Spend: $20.3m
  • Q4 2022 Spend: $22.8m

Impressions: 923.9m impressions 

Top Ad Types (by spend): Facebook (39%), Instagram (27%), YouTube (22%), and Twitter (11%). 

Top Purchase Channels: Direct (100%). 

Top Publishers: facebook.com, instagram.com, youtube.com, twitter.com, and retailmenot.com. 

Top Industry/Vertical Spenders: McDonald's (35%), Inspire Brands (14%), Wendy's (13%), Restaurant Brands International (13%), and CKR Restaurants (6%). 

Top Creative (by spend; see below): Pathmatics reports that 277 creatives have run during 2023 (note that not all creatives debuted in 2023).


Other Media Spend Analysis & Breakdown:

  • Vivvix: Wendy's also utilizes OOH, print, radio, and local broadcast.
  • Top podcasts sponsored: The John Batchelor Show, The Breakfast Club, OKOP with Sam & John, Real Ghost Stories Online, and The Herd with Colin Cowherd.

Current Agency Roster:


Insight Sources: Broadcast insights estimated by Podchaser.