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OMD | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (312) 324-7000
Primary Address
225 North Michigan Avenue
19th Floor
Chicago,
IL
60601
USA
OMD Contacts
Contacts (5/42)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Luke L. | Chief Activation Officer | IL | ||||||||||||
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| Mark C. | Director, Digital Activation | IL | ||||||||||||
| Gabe H. | Director, Integrated Media Planning | IL | ||||||||||||
| Allison P. | Senior Director, Integrated Media Planning | IL | ||||||||||||
| Brian R. | Senior Director, Marketing Science | IL | ||||||||||||
Client Relationships
See Winmo sales intelligence in action
WinmoEdge
Male Opps: State Farm stars new influencer in new campaign after tapping new CMO (Score 62)
- Made by creative agency partner , the campaign shows viewers that SF agents can help with almost any "what if" situation, even new career ideas.
- The company will likely:
- Pursue similar influencer partnerships
- Keep increasing digital spend
- Conduct agency reviews under its new CMO (more below)
- Target demographic:
- Gen-Z and millennials with a male skew
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, SF has spent approximately $103.1m on national TV commercials, down 18% from the approximately $126.1m spent within the same 2022 timeframe.
- Last year: The company spent around $324.4m on this channel last year after having spent 25% more, around $406m, in 2021.
- 2023 ad programming: SF's 2023 commercials have targeted male sports enthusiasts watching shows such as NFL Football, College Basketball, NBA Basketball, College Football, and Good Morning America.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: YTD, the company has allocated roughly $41.4m toward digital ads, almost double the roughly $21.8m allocated by this point last year.
- YTD data: Since the beginning of 2023, SF has earned ~3.2b digital impressions via YouTube (78%), Instagram (9%), desktop video (6%), Facebook (3%), desktop display (3%), and mobile display (1%) ads.
- Last year: The company's estimated full-year 2022 spend reached $132.1m, 23% less than that of $172.4m in 2021.
- Additional channel insights
- The company utilizes digital, local broadcast, print, OOH, radio, and Google Ads.
- SF sponsors podcasts such as Dateline NBC, Today, Explained, The Ramsey Show, NPR News Now, and Crime Junkie.
- It also invests in short-form DRTV ads.
- SF has rather widely dispersed network TV coverage and will likely launch a new campaign within the next 90 days or so.
- Its top TV networks are FXX, ENET, CN, BRV, and NGW.
Additional agency insights:
- Opportunity: If you haven't yet done so, reach out soon to get on the radar of Kristyn Cook, SF's CMO since January 2023.
- Current agency roster:
- Translation: Creative agency partner
- : PR AOR
- : Creative agency partner
- : Creative and social agency partner
- : Digital agency partner
- : Media agency partner
- : Media buying, digital, and experiential agency partner
Insight Sources: Broadcast insights estimated by .