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Acadia | Agency Profile, Contacts, AOR, Client Relationships


Service: Growth Marketing Agency working in Search, Programmatic, Performance, and other digital media

Main Telephone
(404)-467-6174
Primary Address
956 Brady Ave NW Suite 400
Atlanta, GA 30318

Acadia Contacts

Contacts (5/12)
Name Title State
Jared B. Chief Executive Officer GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404)-467-6174
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 956 Brady Ave NW Suite 400

Atlanta, GA
30318
Jack O. Partner GA
Scott W. Head, SEO GA
Rebecca Y. Head, Influencer Marketing GA
Anne L. Director, Enterprise Accounts GA

Client Relationships

Current Past

Brand Service From To Media Spend
******* ****** & ********, ***. Research *
********** ***** *******, ***. Media Buying, Media Planning *
******** *** ****** Media Buying, Media Planning, Research *
*** **** *** Digital Creative *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Opps: California Pizza Kitchen appoints media AOR (Score 23)


Sales lead: Reach out to offer ad space & inquire about agency work.

  • Acadia as its media AOR in April 2023. 
  • The agency reportedly won the account due to its analytics, digital media, and eCommerce experience. 
  • This replaces incumbent AOR Noble People. 

Target demographic: Gen-Xers & millennials

The company will likely:

  • Revise media strategy
  • Shift ad dollars around
  • Make additional roster shifts

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: CPK spent approximately $143.1k on digital display ads YTD, a 41% decrease from $241.9k spent in this channel during the same time period of 2022. 
  • YTD data: 21.7m impressions via Facebook (57%), Instagram (31%), desktop display (9%), and mobile display (3%). 
  • 2021-2022 spend: Full-year spend increased by 11% from $359.2k in 2021 to $397.7k in 2022. 
  • Ad location: It placed 89% of these ads directly onto sites such as facebook.com, instagram.com, games.com, aol.com, and timeout.com/newyork. It placed 11% of these ads through multiple indirect channels onto sites such as yahoo.com, merriam-webster.com, realtor.com, weather.com, and kohls.com. 

Additional channel insights  

  • Vivvix: CPK also invests in OOH and print. 

Agency analysis:

  • Opportunity: Agency reviews commonly follow one another, so get in touch to see if CPK plans on making any more changes. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Vivvix.