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Zimmerman Advertising | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (954) 644-4000
Primary Address
6600 North Andrews Avenue
Fort Lauderdale,
FL
33309
USA
Zimmerman Advertising Contacts
Contacts (5/40)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mitchell H. | President - Nissan Division | FL | ||||||||||||
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Sample of Related Brands
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| Ben T. | Executive Vice President & Chief Media Officer | FL | ||||||||||||
| Ronnie H. | President | FL | ||||||||||||
| Jordan Z. | Founder & Chairman | FL | ||||||||||||
| David N. | Chairman, Creative | FL | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******* ******* ***. | Creative, Digital, Media Buying, Media Planning | * | ||
| **********, ***. | Creative, Social | * | ||
| ************ ****** ********** ******** | Media Buying, Media Planning | * | ||
| ******************.*** | Media Buying, Media Planning | * | ||
| *.*. ********* & *** | Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Gen Alpha, Gen-Z Opps: Five Below to continue digital-first marketing strategy (Score 50)
- The company's customer data analytics has helped it retain current customers and attract new ones, which has successfully led to broader brand awareness.
- Spend increased last quarter and will continue to do so.
- The company will likely:
- Ramp up digital spend
- Target demographic:
- Gen-Z parents
- Gen Alpha
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: FB hasn't utilized national TV since spending around $595 in 2021.
- 2021 ad programming: Its 2022 commercials targeted lacrosse fans watching Lacrosse and High School Lacrosse.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The company has spent roughly $1.7m on digital ads YTD, down 32% from the roughly $2.5m spent by this point last year.
- YTD data: So far this year, FB has earned around 223.7m digital impressions, 75% via Facebook ads and 25% via Instagram ads.
- Last year: FB spent roughly $28m on this channel last year, more than double the roughly $12.8m spent in 2021.
- Additional channel insights
- The company utilizes Google Ads, Facebook, Instagram, TikTok, and online video (primarily via Youtube.com and Youtube IOS) ads.
Additional agency insights:
- Opportunity: FB's relatively recent VP hire could lead to an agency hire, so get in touch soon to remain top-of-mind.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .