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FKQ Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (727) 539-8800
Primary Address
15351 Roosevelt Boulevard
Clearwater,
FL
33760
USA
FKQ Advertising, Inc. Contacts
Contacts (5/20)
Name | Title | State | ||||||||||||
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Lisa F. | President | FL | ||||||||||||
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George F. | Executive Vice President & Partner | FL | ||||||||||||
Tamara S. | Art Director | FL | ||||||||||||
Dana C. | Creative Director | FL | ||||||||||||
Kip P. | Director, Integrated Production | FL |
Client Relationships
WinmoEdge
Male Opps: Hertz sponsors the 2023 FIA World Endurance Championship after hiring CMO (Score 50)
- A new team, Hertz Team JOTA, will compete in the WEC and race at the 100th edition of the Le Mans 24 Hours.
- The team will show off outfits from Brady, retired quarterback Tom Brady's apparel line.
- Brady is a sponsor of the team; its vehicles and racing suits will feature Brady's name.
- He has also appeared in the ads in which Hertz promotes its electric vehicles (EVs).
- Advertising for the team will involve a new site that offers a "launchpad" for Hertz''s race team and racing world initiatives, per CMO Wayne Davis.
- Hertz is advertising the team to race fans on its various social channels.
- The company will likely:
- Pursue additional sponsorship opportunities
- Continue working with experiential advertising
- Ramp up spend throughout the championship, which ends in early November
- Seek new agency partners
- Target demographic:
- Male sports enthusiasts ranging from Gen-Z through Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Hertz has allocated around $854 toward national TV commercials; by this point last year, it had not yet utilized this channel.
- Last year: The company allocated roughly $29.1k toward digital ads in 2022, less than a third of the roughly $89.7m allocated the year before.
- 2023 ad programming: Hertz's 2023 commercials have targeted male viewers of Pickleball.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: YTD, the company has spent approximately $4.7m on digital ads, almost double the approximately $2.5m spent by this point last year.
- YTD data: Hertz has earned ~675m digital impressions YTD via Instagram (60%), Facebook (30%), desktop display (7%), mobile display (2%), and YouTube (1%) ads.
- Last year: The company's estimated full-year 2022 spend reached $15.7m, 24% more than that of $12.7m in 2021.
- Additional channel insights
- The company utilizes OOH, print (magazines), radio, local broadcast, Google Ads, and online video (Youtube.com) ads.
- Hertz sponsors podcasts such as Let's Go! with Tom Brady, Larry Fitzgerald and Jim Gray.
Additional agency insights:
- Opportunity: If you haven't yet done so, reach out soon to get on Davis's radar; he joined Hertz as EVP and CMO in January 2023.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Podchaser.