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Wolfgang | Agency Profile, Contacts, AOR, Client Relationships


Service: creative

Main Telephone
(424) 903-9381
Primary Address
2233 Barry Avenue
First Floor
Los Angeles, CA 90064
USA

Wolfgang Contacts

Contacts (5)
Name Title State
Mike G. Co-Founder & Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (424) 903-9381
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2233 Barry Avenue
First Floor
Los Angeles, CA
90064
USA
Colin J. Co-Founder & Chief Creative Officer CA
Kacie H. Head, Account Management CA
Adam S. Executive Director, Creative CA
Eric H. Senior Copywriter CA

Client Relationships

Current Past

Brand Service From To Media Spend
**** ***** Creative *
**** *** Creative *
****** Creative *
***** Creative *
***** ***** Creative *

See Winmo sales intelligence in action

WinmoEdge

TrueCar turns successful social push into large brand campaign (Score 69)


Sales lead: Reach out now to offer last-minute campaign ad space. 

  • March with a larger brand campaign.
  • The push is called "Your Car is More Than a Car" and will run through June 12. 
  • It will be supported by multiple video spots across CTV, YouTube, and social media. 
  • It is specifically targeting markets in states such as FL. GA, CO, MD, and OH. 

Target demographic: Male millennials & Gen-Xers

The company will likely: 

  • Significantly increase ad spend
  • Continue focusing on digital & social channels
  • Seek new agency partners (recent DM shift)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • TrueCar has not aired a national TV ad since spending $722.6k in 2021. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: TrueCar spent about $828.5k on digital display ads YTD, a 31% decrease from $1.2m spent in this channel during the same time period of 2022. 
  • YTD data: 78.1m impressions via YouTube (58%), Facebook (31%), and Instagram (11%). 
  • 2021-2022 spend: Full-year spend fell by 29% from $3.8m in 2021 to $2.7m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as youtube.com, facebook.com, and instagram.com. 

Additional channel insights 

  • Vivvix: TrueCar also utilizes print ads. 

Agency analysis:

  • Opportunity: We have not seen any agency shifts since TrueCar named Jay Ku its chief commerce officer in February, so keep reaching out.
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.